About Us

Story | Mitchell is a boutique communications firm serving clients who work for social and environmental change.

With a combined 40 years of media, communications and political experience, we know what it takes to win. We’ve worked with hundreds of individuals throughout our careers – from union leaders to politicians, academics, artists, non-profit leaders, and community activists – helping them share their stories with the audiences they need to reach.

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Jennifer Story


Jennifer’s passion and experience is cause communications. She has worked with labour, environmental, social justice organizations and political parties her entire career to deliver effective messages to target audiences, create the right conditions for campaign success and avoid common pitfalls.

She specializes in campaign and communications strategy; campaign research; persuasive writing; and editing.

As an independent consultant, Jennifer has delivered strategic communications products for a wide variety of clients including: MasterCard Foundation; Union Calling; People for Education; Centre for Addiction and Mental Health; UNICEF Canada and more.

Jennifer has developed and executed strategic campaigns for organizations such as the Greenbelt Foundation, Greenpeace (climate change) and the Council of Canadians (genetically modified foods). The Council of Canadians campaign successfully resulted in an effective freeze on approvals of new GMO’s in Canada, and widespread public opposition to the industry.

For several years, Jennifer also managed the constituency affairs of NDP leader Jack Layton, co-ordinating all local issues and election readiness efforts, and solidifying the leader’s continued support in his home riding.

Over the last two decades she has worked with/for the following organizations:

Canadian Centre for Policy Alternatives; Toronto and York Region Labour Council; UNICEF Canada; Union Calling; MasterCard Foundation; People for Education; CAMH; MP Jack Layton; Councillor Mike Layton; Greenbelt Foundation; Council of Canadians; Greenpeace; Canadian Federation of Students


Graham Mitchell


Graham’s passion is working with teams to solve problems and provoke change. With over 15 years of experience in political campaigns, non-profit management, and government, he knows how important it is to understand the context in order to develop an effective strategy.

Most recently, Graham was the Chief of Staff to the Ministers of Energy and Finance in Premier Rachel Notley’s government in Alberta. He played a key role in supporting Cabinet and Ministers on successful and high-profile initiatives, such as Alberta’s aggressive plan to tackle climate change by replacing coal-fired electricity with renewables, and a sweeping review of the way natural resource royalties are collected. Graham proudly supported the government’s commitment to protecting public services and supporting working people during difficult economic times – and in the face of conservative calls to cut education, health care, and the minimum wage.

Before moving to Alberta to join the Notley Government’s team, Graham was the Director of Training and Leadership at the Broadbent Institute. In that role, he worked with labour unions and progressive organizations across the country to develop and deliver training and leadership programs. A skilled facilitator and trainer, Graham has helped to support some of the next generation of campaigners in Canada.

Graham has over a decade of experience in municipal and provincial government. He worked as Executive Assistant to Toronto City Councillors Janet Davis and Jack Layton, where he campaigned to stop Adams Mine, expand child care services, and to allow non-citizen voting in municipal elections. As a policy researcher with the Ontario NDP, Graham worked with stakeholders and the caucus to fight the Mike Harris and Ernie Eves cuts to environmental protection and workers rights. He also spent two years in the public service working with Toronto’s department of Parks, Forestry and Recreation doing communications, issues management, and policy development.

Together, these experiences have helped make Graham a quick study with a keen eye for developing strategies that take advantage of the context. This includes managing difficult issues, effective media relations and communications tactics, and productive stakeholder and government relations.

Graham was born and raised in Saskatchewan, and received a BA from the University of Alberta and a Masters in Environmental Studies (Urban Planning) at York University. He lives with his partner and two children in Waterloo, ON.